THE DEMAND FOR HR BRANDING IN THE FIELD OF PUBLIC CATERING

Abstract

Introduction. The article examines the relevance and timeliness of the application of HR branding practices. It notes their importance in service industries, which is rightfully the field of public catering. The issue of the use of HR branding procedures is currently in a number of public catering organizations. Methods and methods. When studying the demand for HR brand-ing in the public catering sector, we rely on the analytical review of this area by various experts, as well as conducting our own research (in the form of employee and customer surveys) to clarify the current situation and potential for development. Research results. The need to improve HR branding procedures in the work of catering organizations is substantiated. This is advisable in terms of improving the internal communication system, encouraging employees to increase their motivation, and using their creative potential to propose innovations, training opportunities, and career growth. Discussion and conclusion. Efforts should contribute to increased customer satis-faction, leading to repeat visits and recommendations to friends and acquaintances, which will strengthen the organization's position in the market.