ANALYSIS OF DIGITAL MATURITY OF TRANSPORT AND LOGISTICS MARKET ENTITIES

Abstract

Introduction. The modern development of the transport and logistics market is characterized by accelerated digital transformation, which serves as a response to the growing mobility of population, changes in transportation demand, and expansion of domestic tourism. Government strategic documents, including Transport Strategy of Russian Federation until 2035, emphasize the objectives of enhancing territorial connectivity, increasing transport accessibility, and introducing intelligent platforms for flow management. Digitalization in the sector is mani-fested in integration of intelligent systems, creation of a unified information environment for transport chain participants, and development of high-speed transport solutions. At the same time, differences in level of digital maturity among market participants generate heterogeneity, which affects the sustainability and efficiency of the entire system. Materials and methods. The research is based on a theoretical and analytical approach applying methods of systems analysis, comparative analysis, and classification. The empirical basis includes academic publications by Russian and foreign scholars, official statistical data from Rosstat, as well as sectoral reports and strategic documents of Ministry of Transport of Russian Federation and Association «Digital Transport and Logistics». A classification of transport and logistics market participants by the level of digital readiness was carried out, along with analysis of managerial digital transfor-mation trajectories, ranging from local solutions to ecosystem-level platforms. Special attention was given to the integration of transport and adjacent industries into the digital environment, as well as the role of key enterprises acting as drivers of digitalization. Research results. It was es-tablished that digitalization in the transport and logistics market shows clear differentiation: three groups of subjects can be identified – leaders, followers, and laggards. Leaders have inte-grated intelligent platforms and reached a high degree of automation; followers implement digital solutions locally without full-scale integration; while laggards still rely on traditional manage-ment models. The development of transport connectivity and accessibility was shown to foster population mobility and domestic tourism, supported by quantitative data on growth of tourist trips and reduction of travel time. Digital transformation trajectories demonstrate a gradual shift from customer-facing services towards the reform of internal processes and the formation of a unified digital contour. A significant result is identification of enterprises driving digitalization, including major state-owned transport corporations, technology platforms, and IT-companies integrating intelligent solutions into transport systems. Discussion and conclusion. The findings indicate that the digital transformation of the transport and logistics market is a systemic process encompassing both technological and institutional-organizational factors. The differentiation of participants by their level of digital maturity highlights the need to reduce the digital gap in or-der to achieve a synergistic effect. Digital platforms contribute not only to improved economic efficiency but also to enhanced service quality, lower transaction costs, and stronger territorial connectivity. At the same time, the key success factor is the joint effort of government, business, and technology companies aimed at building integrated digital ecosystems.