ANALYSIS OF THE DEVELOPMENT OF BUSINESS ECOSYSTEMS IN THE CONSTRUCTION INDUSTRY

Abstract

Introduction. The modern development of the construction industry is charac-terized by the growing importance of integrative models of supply chain interaction, where business ecosystems play a key role in uniting material, informational, financial, and service flows into a single value creation system. With the increasing complexity of projects, stricter quality and time requirements, and growing attention to environmental and social aspects (ESG), there is a growing need for a systemic analysis of the industry’s structure, identification of key subsystems, and assessment of the prospects for their integration into an ecosystem format. Materials and methods. The study is based on a theoretical and analytical approach, applying methods of system analysis, structural decomposition, and comparative analysis. The research presents a decomposition of the construction industry by participants, including designers, man-ufacturers of construction materials, construction companies and holdings, developers, retailers, regulatory and supervisory bodies, municipal structures, service organizations, and end consum-ers. Additionally, the influence of ESG factors on the transformation of intrasystem flows and interactions is examined. Research results. It has been established that the classical model of the construction industry’s logistics system contains several interconnected subsystems, each con-tributing specifically to value creation at all stages – from design to operation. The integration of participants within a business ecosystem with a unified digital core and standardized interaction protocols enhances the efficiency of material and service flows, reduces transactional costs, and shortens project implementation times. ESG analysis revealed that considering such factors leads to a reorientation of flows towards improved resource efficiency, minimization of envi-ronmental footprint, and strengthening of participants’ social responsibility. Discussion and conclusion. The findings confirm that the formation of a business ecosystem in the construction industry requires a comprehensive approach encompassing the entire supply chain and consider-ing not only economic but also socio-environmental parameters. Systemic integration of partici-pants based on digital solutions and ESG oriented practices can not only optimize logistics flows but also ensure the long-term sustainability of the sector. The introduction of such models into Russian practice should be regarded as a strategic tool for enhancing competitiveness and adapt-ability of the construction sector in the face of global challenges.