THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY AS A FACTOR IN SUSTAINABLE DEVELOPMENT OF THE FINANCIAL MARKET

Abstract

The article is devoted to the study of the development of artificial intelligence (AI) technologies among financial market participants. The authors address issues related to the methods of using AI technologies in financial organizations, the role of such technologies in increasing the efficiency of market entities. This article assesses the objectivity of the development of AI technologies in the financial sector, the main applied areas of using AI solutions in fintech. The potential for further expansion of the use of AI as a factor in the sustainable development of the domestic financial market is considered.