IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON DEVELOPMENT OF CLIENT-CENTRIC DIGITAL MARKETING ECOSYSTEM

Abstract

Article discusses the use of generative Artificial Intelligence technologies in marketing activities of companies. Influence of these technologies on optimization of marketing process in order to increase the effectiveness of interaction with consumers in aspect of forming a client-centric marketing ecosystem is determined. Author presents the trends in development of generative Artificial Intelligence and statistics on interest of Russian users in neural networks. Study highlights the directions and problems of using generative Artificial Intelligence technologies in marketing campaigns in formation of interactive and unique consumer experience.