AUGMENTED REALITY TECHNOLOGY IN E-COMMERCE: MARKETING ASPECT

Authors

  • Иванченко О. В. Author
  • Барауля Е. В. Author

DOI:

https://doi.org/10.54220/v.rsue.1991-0533.2023.2.28.009

Keywords:

Digital marketing, artificial intelligence, augmented reality, e-commerce, consumer experience

Abstract

Article discusses the use of augmented reality technology in marketing practice of onlinecommerce enterprises. The world and Russian statistics of relevance of augmented reality in formation of positive consumer experience are presented. Directions of using augmented reality technology in marketing campaigns to create interactive and attractive consumer experiences are highlighted. Study identifies the advantages of using technology to attract the attention of target audience and problems of implementing augmented reality in e-commerce.

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Published

2023-11-03

Issue

Vol. 28 No. 2 (82) (2023): VESTNIK OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

License

Copyright (c) 2023 Иванченко О. В., Барауля Е. В.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

AUGMENTED REALITY TECHNOLOGY IN E-COMMERCE: MARKETING ASPECT. (2023). Vestnik of Rostov State University of Economics (RINX), 28(2 (82), 77-82. https://doi.org/10.54220/v.rsue.1991-0533.2023.2.28.009