CONCEPT OF SUSTAINABLE GROWTH (ESG) AS A TOOL FOR ATTRACTING INVESTORS
DOI:
https://doi.org/10.54220/v.rsue.1991-0533.2022.90.65.003Keywords:
ESG, sustainable development, ESG-investments, investor relations, green economy, disclosure of information to investorsAbstract
The main trends in development of ESG approach in large and medium-sized businesses as a way to increase the value of company's assets in the long term are considered. Trend of development of green markets in Russia is presented, tools of investor relations in context of responsible investment are analyzed. Overview of practice of using ESG in Russia and study of dependence of introduction of concept of sustainable growth in relation to the brand capital of company and, as a result, its appreciation is given.