COMPETITIVE ADVANTAGES OF COMPANY BASED ON SEGMENTATION OF CONSUMERS OF DAIRY PRODUCTS

Authors

  • Bondarenko V. A. Author
  • Guzenko N. V. Author
  • Denisov O. E. Author

DOI:

https://doi.org/10.54220/v.rsue.1991-0533.2022.80.85.008

Keywords:

Consumers, segmentation, directions, competitive advantages

Abstract

Article examines the existing preferences of consumers of dairy products, allowing them to be divided into promising segments. Segmentation of market by consumers of dairy products, in turn, makes it possible to plan promising marketing innovations that are potentially in demand by customers. Authors substantiate the potentially in-demand directions of marketing innovations for product and allocation of customer segments in finding competitive advantages of company in dairy market.

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Published

2022-07-06

Issue

No. 1 (77) (2022): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

How to Cite

COMPETITIVE ADVANTAGES OF COMPANY BASED ON SEGMENTATION OF CONSUMERS OF DAIRY PRODUCTS. (2022). Vestnik of Rostov State University of Economics (RINX), 1 (77), 58-67. https://doi.org/10.54220/v.rsue.1991-0533.2022.80.85.008