DIVERSIFIED APPROACH TO ORGANIZING MULTICHANNEL SALES OF FEDERAL FOOD CHAIN

Abstract

Article deals with issue of diversified approach to organization of logistic transport flows in format of building a B2B format food delivery business in analytical way. Features of modern grocery retail market are demonstrated, problems of delivery process, necessity of identifying clusters of customers, for which package of logistics services must be formed, are outlined. Authors analyzed current market situation, proposed a model of building a business and gave its economic assessment. Prospects for application of this model in long term have been positively evaluated.