MANAGEMENT OF CONSUMER BEHAVIOR IN POSTPANDEMIC LOGISTICS AND CRISIS MARKETING

Abstract

Article defines the characteristics of modern consumer, who has experienced several crises in recent years, changed his habits of consumption; it notes that policy of substitution of goods allowed to establish production of goods necessary for consumption, gave impetus to development of domestic industry and manufacturers during the crisis need to review the existing segmentation, make a new typology of consumers and produce goods and services according to changing conditions and consumer demands; summarized the opinion in favor of growth in volume of logistics of the last link, provoked by pandemic and which was trigger for this direction, showing annual growth.