ECOLOGICAL MARKETING: DIFFICULTIES OF PRACTICAL IMPLEMENTATION FOR DOMESTIC PRODUCERS

Authors

  • V. A. Bondarenko Author
  • A. V. Fursova Author

DOI:

https://doi.org/10.54220/v.rsue.1991-0533.2023.80.4.003

Keywords:

Ecological marketing, green marketing, agriculture, organic products, positioning, greenwashing, certification, environmental policy framework

Abstract

Article suggest to study the definition of green marketing, to systematize approaches to implementation of green marketing in Russian realities, based on legislative framework and statistical data, to identify inconsistencies in the field of environmental protection and propose the implementation of proper control system, to systematize knowledge about eco-certification in Russia and world, conduct an analysis of agricultural eco-policy associated with expansion of industry, and also conduct an interview with expert to confirm or validate previously obtained data. Article describes the trends in development of eco-oriented activities.

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Published

2023-04-07

Issue

No. 4 (80) (2022): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

How to Cite

ECOLOGICAL MARKETING: DIFFICULTIES OF PRACTICAL IMPLEMENTATION FOR DOMESTIC PRODUCERS. (2023). Vestnik of Rostov State University of Economics (RINX), 4 (80), 20-28. https://doi.org/10.54220/v.rsue.1991-0533.2023.80.4.003