DEFINITION OF ROLE OF ENVIRONMENTAL MARKETING IN IMPLEMENTATION OF CONCEPT OF TERRITORY MARKETING

Abstract

Article determines, characteristic of current situation, leading role of environmental marketing in adoption of sustainable development targets in implementation of concept of territory marketing. Conclusions are drawn regarding the fact that for the full-fledged development of region, assuming an increase in quality of life of population, reduction in anthropogenic burden on environment and possibility of functioning and growth for prolonged perspective, marketing of territory, as direction of socio-economic policy, is implemented in form of deployment of concept of environmental marketing, in which the green product offered by target to audience, region itself performs.