PROBLEMS AND COUNTERMEASURES OF HIGHER EDUCATION IN MANAGEMENT IN ERA OF BIG DATA IN CHINA

Abstract

Big Data is at root of change in all areas of society. Including higher education management, currently facing unprecedented opportunities and challenges. Big Data has facilitated innovations in teaching methods, process transcription and higher education evaluation. This raises a question, how to adapt to deep integration of information technology and higher education management in era of digital and computerized economy, and form standardized management system, which is inevitable trend, higher education management from traditional to modern. To this end, article explores major challenges facing universities in development of big data and proposes measures to improve organizational management of higher education accordingly, which is prerequisite for achieving international level of universities and disciplines and attractiveness.