DEVELOPMENT OF ENTERPRISE BUSINESS ADMINISTRATION IN CONDITIONS FOR DIGITALIZATION OF ECONOMY

Abstract

Article addresses the issues of identifying the most important areas of transformation of business administration of enterprise under the influence of digitalization of economy. Deve- lopment of business administration of enterprise was considered from the point of view of key areas of strategic transformation: customer orientation, creation and development of platforms for interaction with partners through the formation of ecosystems in business environment, behavioral marketing, building a system of continuous improvements and development, new approaches to involvement and development of employees based on digital culture.