DIGITAL MARKETING-APPLICATION OF MODERN RETAIL PROMOTION TOOLS IN REGIONAL PHARMACEUTICAL MARKET

Authors

  • Yu. V. Solyanskaya Author

Keywords:

Digital marketing, promotion tools, automated sales funnel, traffic, online-sales

Abstract

Article examines modern digital marketing tools that are used by pharmaceutical retailers to promote business and increase sales in regional market online. Author, based on results of empirical research, identifies the main tools used in digital marketing, as well as tools used in regional pharmaceutical market. Conclusion is made about their effectiveness and possibility of using various digital marketing tools to increase online sales and develop brand loyalty.

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Published

2021-09-24

Issue

No. 2 (74) (2021): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

How to Cite

DIGITAL MARKETING-APPLICATION OF MODERN RETAIL PROMOTION TOOLS IN REGIONAL PHARMACEUTICAL MARKET. (2021). Vestnik of Rostov State University of Economics (RINX), 2 (74), 139-143. https://vestnik.rsue.ru/index.php/vestnik/article/view/520