RESEARCH OF COMPETITIVE POSITIONS IN DESIGN OF TOURIST SERVICES

Abstract

Article deals with analysis of competitive positions of tourist services in context of design of this sphere. Tourism industry is developing from year to year, attracting investments and various sources of financing, having received official recognition and support from the state as a promising and profitable branch of economy. Tourism sector is most susceptible to external factors and high risks, constantly facing challenges from outside. Before developing a project to open a new service enterprise in the field of tourism, it is necessary to clearly understand that it will not be possible to simply «go with the flow» and adapt to the existing strategies of competitors. Tourism is directly related to people, and, consequently, to security. Tourism activity sets a high level of requirements and criteria for entrepreneurs, accompanied by norms and responsibility.