SYSTEMIC APPROACH TO FORMING THE COMPETITIVE INTERNATIONALIZATION STRATEGY BY PLATFORM MNES

Authors

  • M. M. Balanova Author
  • O. V. Bodiagin Author

Keywords:

Platform MNE, firm-specific advantages (FSAs), internationalization strategy, factors of internationalization, network effects, digital maturity, platform business regulation

Abstract

Article reveals a consolidated vision of sources of firm-specific advantages (FSAs) of platform MNEs, allowing them to successfully compete with and displace linear MNEs in global market. Manuscript lists the factors that determine the internationalization strategy platform business owners select, which have found practical application in developed algorithmic model entailing a step-by-step analysis of internal and external business environment, result of which is formation of competitive internationalization strategy by platform MNEs.

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Published

2022-03-21

Issue

No. 4 (76) (2021): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

How to Cite

SYSTEMIC APPROACH TO FORMING THE COMPETITIVE INTERNATIONALIZATION STRATEGY BY PLATFORM MNES. (2022). Vestnik of Rostov State University of Economics (RINX), 4 (76), 32-40. https://vestnik.rsue.ru/index.php/vestnik/article/view/563