INTRODUCTION OF INNOVATIVE TECHNOLOGIES INTO ACTIVITIES OF RUSSIAN BANKS AS A CONDITION FOR INCREASING THEIR DOMESTIC AND INTERNATIONAL COMPETITIVENESS

Abstract

Article has conceptual explanation of impact of processes of implementation of banking innovation technologies on competitiveness of Russian banks. Study is based on assessment of ongoing changes in economy, impact of innovative banking technologies on improving banking competitiveness and radical changes in market of financial-technical services, which are systemic, global in nature. Article shows how the use of banking innovative technologies transforms banking products and their offerings, forms new types of organizational banking structures, effectively implementing the functions of management in direction of increasing the competitiveness of financial-credit institutions. Time sequence of qualitative changes in traditional banks as well as in new ones under the influence of innovative technologies is shown. Methodological basis is system analysis, methods of deduction and induction, historical and logical approach to processes of transformational changes of banks under influence of innovative bank technologies having exclusive influence on competitiveness of financial-credit institutions. As a result of conducted study the step-by-step changes of banking products and conceptualization of financial-credit institutions under the influence of implemented innovative banking services were substantiated and illustrated. Results obtained allow the development of strategies for introduction of innovative banking technologies and transformational changes in management systems of traditional banks to create new, already based on innovative technologies. Prospective, gradual, transformational development of banks due to introduction of innovative technologies, providing increased competitiveness of those of them that take a leading position in market of financial and technical services, both domestic and global.