ASSESSMENT OF ATTRACTIVENESS OF TERRITORIES IN FORMATION OF STRATEGY TO ATTRACT STUDENTS TO UNIVERSITY

Abstract

Article is devoted to studying the attractiveness of territories from the point of view of developing an effective strategy to attract applicants to higher education institutions in conditions of reduction of number of incoming and intensification of competition. Objects attractive for regional university (Rostov-on-Don) are defined in terms of number of target audience and territorial accessibility: settlements and districts of Rostov region, as well as nearby districts of Krasnodar Territory. Methodology for assessing the attractiveness of territories has been formed, based on calculation of coefficient of attractiveness of territories proposed by the authors. Share of potential applicants for daily education in cities, district centers and rural settlements with a population of 100 thousand people or more in Rostov region and Krasnodar Territory was estimated.