INTERRELATION OF COMPETITIVENESS AND MARKETING IN MODERN CONDITIONS OF WORLD MARKET

Abstract

Article is devoted to the study of competitiveness in modern conditions of dynamically developing of world market. Interrelation of competitiveness and marketing is grounded. Systematization of existing views and approaches to determination of competitiveness has been carried out. Primary characteristics have been identified, which serve as a key parameter, a factor determining the level of competitiveness of economic system of one level or another. Using the system analysis methodology allows to overcome the existing contradictions in analysis of competitive advantages. Tasks of increasing competitiveness can be successfully solved only by coordinating targeted and effective actions of state and domestic business.