DEVELOPMENT OF HR-MARKETING TOOLS BASED ON DIGITAL TECHNOLOGIES

Authors

  • O. N. Mirgorodskaya Author
  • O. V. Ivanchenko Author

Keywords:

Relationship marketing, HR-marketing, HR-marketing tools, HR-brand, employer brand, digital technologies, social media marketing, event marketing

Abstract

Article is devoted to research of HR-marketing tools based on digital technologies that organizations use to attract candidates. Results of research on topical aspects of formation and development of HR-marketing by companies in various industries and spheres of activity are presented. Necessity of using digital technologies of HR-marketing in modern information society for effective management of personnel processes in organization is proved.

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Published

2020-07-15

Issue

No. 2 (70) (2020): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Section

Статьи

How to Cite

DEVELOPMENT OF HR-MARKETING TOOLS BASED ON DIGITAL TECHNOLOGIES. (2020). Vestnik of Rostov State University of Economics (RINX), 2 (70), 148-156. https://vestnik.rsue.ru/index.php/vestnik/article/view/654