DEVELOPMENT OF MARKETING COMMUNICATIONS IN POST-PANDEMIC ENVIRONMENT

Abstract

In presented article the problems of emergence and spread of coronavirus in world are considered; the most significant trends of marketing and logistics development in economic space of post-pandemic are analyzed; characteristics and features of modern client experiencing or, conditionally it is possible to designate, having gone through the current crisis are investigated; considerable changes in system of communication influence with consumer audience are presented; it is reasonable that depending on characteristics of behaviour and habits, buyers after isolation are divided conditionally into three corresponding groups.