ANALYSIS OF HOTEL INFRASTRUCTURE OF ULYANOVSK REGION, TAKING INTO ACCOUNT THE SEGMENTATION OF ACCOMMODATION FACILITIES AND CONSUMERS FOR PURPOSE OF TRIP

Abstract

Article deals with the main problems and prospects of hotel infrastructure development in regions, highlights the main types of factors that affect the efficiency of hotel infrastructure development. Importance of implementation of state programs of tourism development to achieve this goal is indicated. Article also presents an analysis of hotel infrastructure of Ulyanovsk region. Analysis is based on statistical data on state and dynamics of supply and demand for hotel services in this area. In particular, data on dynamics of number of hotel enterprises and their types, category of stars, as well as structure of consumers by country of residence and purpose of visit are presented. Article presents the author's approach to allocation of zones of accommodation of hotel enterprises in city of Ulyanovsk in terms of placement of cultural, historical, business and transport facilities. On the basis of analysis the main segments of consumers, as well as zones of accommodation of hotel enterprises are identified, recommendations on implementation of marketing technologies for hotels depending on their location and target audience are formulated.