QUESTIONS OF MARKETING MANAGEMENT AND JUSTIFICATION OF MODEL OF INDUSTRIAL ENTERPRISE MARKETING COMPLEX IN A CLIENT-ORIENTED ECONOMY

Abstract

Article explores the role of marketing management and priority of choosing a marketing complex model in a modern client-oriented economy for industrial enterprises. It is proved that business management based on marketing principles and choice of appropriate customeroriented behavior model of marketing complex contributes to the long-term success of industrial enterprise when interacting with consumers. Author determined that marketing complex in form of «4C» model largely reflects the orientation of industrial enterprise to customeroriented work within framework of focusing on long-term interaction with consumer.