COMPLEXITY AND CUSTOMER ORIENTATION OF TRANSPORTATION AND LOGISTICS SERVICES IN DIGITAL ECONOMY

Abstract

Issues of increasing the efficiency of organizing logistics supply chains by increasing complexity, information integration, aimed at ensuring the competitiveness and customer focus of the national economy are considered. Drivers and barriers to digitalization of relations between participants in the transport and logistics market are shown. In a digital economy, the prospects for the development of the quality of transport services are proved by improving information exchange between enterprises in B2B interaction, which is promising from the standpoint of increasing the logistics efficiency index of the national economy.