DEVELOPMENT STRATEGIES OF ALIEXPRESS ELECTRONIC PLATFORM IN RUSSIA

Abstract

Electronic trading platforms are actively developing in the context of the digital transformation of the economy. Currently, AliExpress is the most popular online platform selling Chinese goods in Russia. It accounts for about 87 % of the market. The main task of article is to analyze the peculiarities of AliExpress's work in Russia and justify the development strategies of this electronic platform. Strengths and weaknesses of AliExpress's work in the Russian market are considered. Threats and opportunities to expand the presence of Chinese electronic trading platform in Russia have been revealed. Attention is paid to the experience of ecommerce development in China and its applications in Russia.