IMPACT OF THE COVID-19 PANDEMIC ON CONSUMER CONSCIOUSNESS AND PSYCHOLOGY

Abstract

Article presents current trends in socio-economic development of society, allowing a new interpretation of impact on the minds of consumers, characterized the role and importance of theoretical and applied tools of public relations in a pandemic, identified opportunities and problems of interest to science and practice marketing, psychology, logistics and commercial activities in the market of goods and services, disclosed the specific features of digitalization of industrial and territorial markets.