QUESTIONS OF DEMAND FOR AGROMARKETING IN MODERN CONDITIONS

Abstract

Article examines the relevance of agromarketing, its directions and functionality in modern conditions. Agromarketing is considered as an integral component that contributes to the growth of competitive stability and possibility of successful functioning in market of agricultural producers. In addition, features of the sphere of agricultural production itself and features of marketing decisions mediated by this circumstance are noted. It is noted that the systematic and systematic implementation of deliberate marketing initiatives will objectively contribute to the growth of sustainability of enterprises in segment of agricultural production.