MAIN TRENDS AND PROSPECTS FOR THE DEVELOPMENT OF INTERNET BANKING AND MODERN TECHNOLOGIES FOR PROVIDING BANKING SERVICES IN RUSSIAN FEDERATION

Abstract

Introduction. The modern banking system of Russian Federation is undergoing significant changes caused by accelerated digitalization and the introduction of new technolo-gies. Online banking is becoming an integral part of the financial services offered by banks, providing customers with access to banking operations anytime, anywhere. This article high-lights the key trends in the application and development of Internet banking and modern tech-nologies affecting the provision of banking services in Russia. Based on this, it is important to note that the digitalization process has affected almost all aspects of banking. Materials and methods. According to the Central Bank of Russian Federation, more than 70% of customers are already actively using Internet banking, which indicates a high level of trust in such services. This is confirmed by statistics: if in 2020 the number of users was about 40 million, by 2024 this figure is close to 80 million people. This growth is due to a pandemic that has forced people to This growth is due to both the pandemic, which has forced people to switch to online formats, and the development of technologies that make using online banking easier and safer. Research results. This article highlights the current issues related to the concept and essence of Internet banking in the context of the modern economic paradigm. The article reflects the specifics of the functioning of modern technologies provided by banks, taking into account their role in the structure of the national economy. The research analyzed current trends in the development of banking technologies, identified factors contributing to their success, as well as obstacles faced by both banks and their users. Discussion and conclusion. The article contains recommendations aimed at developing a deeper understanding of the essence of existing banking technologies, taking into account modern challenges and opportunities. The article discusses strategic ap-proaches and prospects for stimulating the development of the digital banking sector in Russia. The results obtained can serve as a basis for developing more effective strategies for the devel-opment of banking technologies.