THE IMPORTANCE OF DIGITALIZATION IN THE DEVELOPMENT OF CREATIVE INDUSTRIES

Abstract

Introduction. В статье рассмотрены вопрос конвергенции процесса цифро-визации и развитие креативных индустрий. Уточнены роли и влияние развития цифровых решений и их значимость для развития. Классифицированы позиции и перспективы даль-нейшего развития для групп креативных индустрий. Materials and methods. The analysis was based on data from scientific works of Russian and foreign scientists, statistical reports of public organizations and scientific institutes dealing with issues of development of creative in-dustries. Standard documents of the Russian Federation on the work of creative industries were used. Research results. The discussion on the issue of concept of creative industries gives rise to differences in classification features and associations of industries by clusters. Statistics show an increase in the share of contribution to GDP of creative industries both in Russia and abroad. However, in both cases, differences in the definition of the concept itself and their systematiza-tion are noted. A comparative analysis of approaches and classifications is carried out, and their reduction to a common system is proposed. Considering the roles of digital technologies for cre-ative industries, a paradox of different approaches is revealed. The roles of the influence of digi-talization in relation to creative industries are systematized. Discussion and conclusion. The conducted analysis showed the importance of digital solutions both as a tool for the develop-ment of creative industries, and as an infrastructure basis, and as an access tool, and as the com-petencies of specialists for the creative industry. Moreover, digital solutions also act as a final product for a number of groups. In this regard, further development prospects have been identi-fied, which are based on the possibilities of further integration of digital solutions and conver-gence of digitalization of processes and development of creative industries.