No. 2 (74) (2021): V E S T N I K OF ROSTOV STATE UNIVERSITY OF ECONOMICS (RINH)

Статьи

• BUILDING A MARKETING-MIX MODEL FOR CROWDFUNDING PROJECT PROMOTION

  N. I. Khrabrova, Z. V. Kushkhova, O. L. Ryvkina (Author)

  151-155

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• SPECIFICITY OF SCIENTIFIC-RESEARCH ACTIVITIES OF STUDENTS AT DIFFERENT EDUCATIONAL LEVELS

  E. A. Ivanova, T. K. Platonova (Author)

  103-109

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• ALTERNATIVE PAYMENT SERVICES IN INNOVATIVE DIGITAL TRANSFORMATION OF MODERN BANKING

  S. Yu. Shkhalachova, N. V. Przhedetskaya (Author)

  206-216

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• ISSUES OF MARKETING COMMUNICATIONS IN ATTRACTING AND RETAINING CONSUMERS IN COMMERCIAL MEDICINE SEGMENT

  N. N. Zubareva, V. A. Chisnikov (Author)

  41-47

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• PUBLIC-PRIVATE PARTNERSHIP AS A MECHANISM FOR REGIONAL MELIORATION DEVELOPMENT

  L. A. Aleksandrovskaya (Author)

  12-20

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• ON THE MINIMUM OF ADDITIONAL MEANS TO ACHIEVE THE NECESSARY CAPITAL EQUIPMENT

  P. V. Nikolenko, S. V. Rogozhin (Author)

  183-186

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• BARRIERS TO TRANSITION TO CLOSED SUPPLY CHAINS FOR TEXTILE INDUSTRY SUSTAINABILITY

  Syjia Liu (Author)

  51-59

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• DIGITAL TRANSFORMATION OF FINANCIAL SECTOR IN CONTEXT OF USING THE POSSIBILITIES OF ARTIFICIAL INTELLIGENCE TECHNOLOGY

  N. G. Vovchenko, E. D. Kostoglodova (Author)

  166-174

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• «LEAN PRODUCTION» AS A WAY TO REDUCE LOSSES WHEN PROCESSING CONSUMER ORDERS

  V. I. Gissin, A. S. Kolesnichenko (Author)

  78-83

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• DEVELOPMENT OF LOYALTY PROGRAMS IN CONTEXT OF DIGITALIZATION OF MARKETING ACTIVITIES

  O. V. Ivanchenko, E. V. Baraulya (Author)

  109-115

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• STRATEGIC PRINCIPLES FOR OPTIMIZING OF SALES PERSONNEL ACTIVITIES DIRECTED TO DIFFERENT CATEGORIES OF CLIENTS

  N. A. Dimitriadi, N. M. Evtushenko, T. A. Khodareva (Author)

  96-103

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• ISSUES OF SUSTAINABLE DEVELOPMENT OF TERRITORY BASED ON GREEN MARKETING STRATEGIES

  M. E. Botalova, S. S. Galazova, S. A. Morusov, T. S. Romanishina (Author)

  21-29

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• ANALYSIS OF LEVEL OF DEVELOPMENT AND FEATURES OF FUNCTIONING OF LOGISTICS CLUSTERS IN CHINA

  S. G. Khalatyan, O. N. Boyko (Author)

  71-77

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• INFLUENCE OF PRODUCT PORTFOLIO OPTIMIZATION ON COMPETITIVENESS OF ALCOHOLIC BEVERAGES PRODUCTION ENTERPRISE

  N. V. Guzenko, A. D. Kononova (Author)

  88-96

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• PRIORITIES OF IMPROVEMENT OF CUSTOMS ADMINISTRATION IN RUSSIA WITHIN THE FRAMEWORK OF IMPLEMENTATION OF STRATEGIC DIRECTIONS OF EURASIAN ECONOMIC INTEGRATION DEVELOPMENT

  O. B. Ivanova, A. F. Khapilin, S. A. Khapilin (Author)

  175-182

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• PROSPECTS FOR DEVELOPMENT OF AIRPORT «PLATOV» (ROSTOV-ON-DON) COPING WITH CRISIS CAUSED BY IMPACT OF THE COVID-19 PANDEMIC

  V. V. Rublev, O. N. Larin (Author)

  128-138

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• NONLINEAR DYNAMIC MODEL OF INTERSECTORAL COMPETITION

  G. A. Batishcheva, M. I. Zhuravliova, G. V. Lukyanova (Author)

  162-166

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• ADVERGAMING AS MARKETING COMMUNICATION TOOL

  A. A. Fedosenko (Author)

  66-71

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• IMPROVING THE MECHANISMS FOR ATTRACTING PRIVATE INVESTMENT IN SYSTEM OF PROFESSIONAL TRAINING

  S. G. Tyaglov, V. Yu. Boev, M. A. Skvortsova (Author)

  143-150

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• ECONOMIC AND TECHNOLOGICAL BASIS FOR DEVELOPMENT OF ROLLING STOCK AND TRANSPORT INFRASTRUCTURE FOR TRANSPORTATION OF PERISHABLE GOODS

  O. A. Voron, E. A. Mamaev (Author)

  30-40

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• MAIN DIRECTIONS OF STATE REGULATION AND SUPPORT OF INDUSTRIES OF AGRO-INDUSTRIAL COMPLEX IN MODERN CONDITIONS

  S. S. Lavrenchenko, A. S. Bidzhieva (Author)

  47-51

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• POTENTIAL OF EDUCATIONAL MIGRATION IN SOLVING THE PROBLEM OF SHORTAGE OF HIGHLY QUALIFIED SPECIALISTS: CASE OF DEVELOPED COUNTRIES

  E. D. Rubinskaya (Author)

  59-65

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• DEVELOPMENT OF ENTERPRISE BUSINESS ADMINISTRATION IN CONDITIONS FOR DIGITALIZATION OF ECONOMY

  S. V. Gritsunova, Yu. A. Sedykh (Author)

  83-88

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• ENSURING OF FINANCIAL STABILITY AND SOLVENCY

  Sh. A. Aghayan, E. G. Berberova, S. G. Muradova, I. A. Pavlenko (Author)

  156-162

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• ANALYSIS OF FOREIGN EXPERIENCE IN THE USE OF FACTORS TO INCREASE LABOR PRODUCTIVITY ON ENTERPRISE

  O. A. Mironova, R. M. Bogdanova (Author)

  122-128

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• MONITORING OF MARKET PROSPECTS FOR DEVELOPMENT OF TYPES OF EDUCATIONAL SERVICES OF UNIVERSITIES: REGIONAL ASPECT

  N. R. Khachaturyan (Author)

  201-206

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• PECULIARITIES OF TELEVISION BRAND FORMATION

  O. N. Mirgorodskaya, Yu. E. Pozdnyakovskaya (Author)

  115-122

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• MODERN APPROACHES TO IMPROVING THE MANAGEMENT SYSTEM OF HIGHER EDUCATIONAL INSTITUTION

  Yu. N. Tomashevskaya, D. V. Osipov (Author)

  186-193

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• DIGITAL MARKETING-APPLICATION OF MODERN RETAIL PROMOTION TOOLS IN REGIONAL PHARMACEUTICAL MARKET

  Yu. V. Solyanskaya (Author)

  139-143

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• DIRECTIONS OF TRANSFORMATION OF BANKING SERVICES FOR CORPORATE CLIENTS IN CONDITIONS OF TRANSITION TO DIGITAL ECONOMY

  S. A. Urazova, N. N. Korsunova (Author)

  194-200

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